CLIENT

WALMART

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EXPERIENTIAL CAMPAIGN

BLACK & UNLIMITED: THE SHOUTOUT

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ROLE

GROUP STRATEGY DIRECTOR

Almost half of Black-owned businesses are discovered through word of mouth, which means everyone can play a role in putting people on to Black-led brands & creators. Walmart Black & Unlimited: The Shoutout does just that. Through a thirteen-city, eighteen-stop tentpole and mobile tour, The Shoutout use the power of verbal recommendations to drive visibility and discoverability of Black-led brands and creators by giving people the tools to be megaphones for the brands they love using custom merch giveaways, photo ops and more.