I’m a Group Strategy Director with 14+ years in narrative, creative and cultural strategy, helping brands, institutions, and communities build stories that reflect truth, shift culture and honor complexity. I came to advertising by way of storytelling — driven by a desire to see the authentic lives of Black and Brown people beautifully represented in media, art and everyday life.

 

Throughout my career, I’ve worked across industries — from tech and beauty to social justice and entertainment — crafting narrative platforms for brands like Walmart, Ritual, Nike, Shea Moisture, Google, HBO, Visa and more. Whether launching national campaigns, shaping brand voices or creating immersive experiences, I’ve remained focused on stories that challenge stereotypes, center women and youth, and make culture more honest.

 

Outside of client work, I’ve contributed to a range of creative and community-based projects: founding !Q, a diversity-focused zine at Droga5; managing and contributing to CRWN magazine’s third issue, Money and Power; participated in Made in NY's creative entrepreneurship bootcamp (2018); spoke at CES 2018 about the importance of cultivating diverse talent in creative fields; and shot and edited mini documentaries about Mipsterz and the rise of U.S. Virgin Islands soca. 

 

If you’re interested in collaborating on a project — especially one that’s story-first, equity-centered or emotionally real — I’d love to connect.

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