To break the misperception that Black-led products are only for Black people, Walmart built two larger-than-life clocks in Flatiron Plaza in NYC + Hollywood Ovation in LA to demonstrate how there’s a Black-led product for every hour and moment of consumers’ daily routine. Every hour, on the hour from 8AM - 8PM, a Black-led brand and product was featured, including The Lip Bar by Melissa Butler, The Doux by Maya Smith and A Dozen Cousins by Ibraheem Basir. 

The clocks were designed in collaboration with two amazing artists, Uzo Nikki and Tatyana Alanis, displaying a simple message: It's always a good time to buy Black.