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Ore-Ida faced competition from more nutritional and fresh potato options in the frozen foods aisle like Idahoan and Alexia. Proving why Ore-Ida was the best choice by modernizing the brand and carving out an ownable place in culture, was key to giving Ore-Ida a powerful, more prominent role among consumers.
Potato Pay builds on two key truths about the consumer: kids ask for Ore-Ida because of its cravable taste, and parents can use Ore-Ida as a bribery tool to avoid kid's bad mood and regain control during mealtime.
WIN AT MEALTIME
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