Ore-Ida faced competition from more nutritional and fresh potato options in the frozen foods aisle like Idahoan and Alexia. Proving why Ore-Ida was the best choice by modernizing the brand and carving out an ownable place in culture, was key to giving Ore-Ida a powerful, more prominent role among consumers. 

 

Potato Pay builds on two key truths about the consumer: kids ask for Ore-Ida because of its cravable taste, and parents can use Ore-Ida as a bribery tool to avoid kid's bad mood and regain control during mealtime.

CLIENT

ORE-IDA

YEAR 

2018

CAMPAIGN

WIN AT MEALTIME 

WORK

RESEARCH DESIGN

STRATEGY DEVELOPMENT

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