For the second year in a row, Prudential hosted the Race for Retirement, an interactive event and 4.01k race to educate Americans on retirement planning.
A key focus on the second-year event in L.A. was how to reach Millennials in a way that could make the problem feel real and encourage them to engage with their finances differently. Through behavioral research and an understanding of new Prudential services specifically created for Millennials, the second-year race featured new interactive experiences for them, including a “What I Wish I Knew” advice immersive installation and a “Hidden Savings” interactive wall that offered tips and on how to find a little more in your monthly budget to put toward retirement.
Results generated, combined with the success of the first year’s race, lead to the a Silver D&AD Impact Award.
RACE FOR RETIREMENT (LA)