Sperry defined preppy style for nearly a century, but in recent years, no longer reflected its modern expression. To re-establish its cultural relevance, Sperry needed to reclaim preppy style while acknowledging its evolution: the fact that “prep” belonged to no one, because “prep” belonged to everyone.

 

Prep for All revives the Sperry brand, by allowing it to branch out from its northeastern, boating roots, and reflect how prep has embraced diversity, individualism and new regions, proving that there’s no certain way or type of person who can wear Sperry and be preppy.

CLIENT

SPERRY

YEAR 

2018

CAMPAIGN

PREP FOR ALL 

WORK

STRATEGY DEVELOPMENT

CONSULTING

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